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How To Inspire, Engage and Convert Mobile Users

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Mobile devices have become¬†essential component of our daily lives in this¬†digital age. According to Statista, there will be 3.8 billion smartphone users worldwide in 2021, with that figure predicted to rise to 4.3 billion by 2023. With such a massive number of users, mobile devices have become a crucial platform for businesses to reach and […]

How Young Millennials are Embracing Mobile Apps For Holiday Shopping

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As technology continue to develop, mobile apps are becoming an increasingly popular way for young millennials to shop during the holiday season. No longer do they have to brace for long lines, fight through swarms of customers or spend hours searching for just the right present. Instead, all they need is a smartphone and a […]

Things To Learn From a Growth Marketing Conference

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In order to optimize current processes and increase growth for your organisation, attending a growth marketing conference is an essential way to gain valuable insights into the industry. Growth marketing conferences provide attendees with invaluable resources as well as specific guidance on how to apply what they have learned after the event ends. This article […]

Offline Affiliate Marketing Becomes a Priority for Retailers

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Offline affiliate marketing is a growing trend amongst retailers, who are shifting their focus away from crowded, competitive online channels. By partnering with bloggers, social media influencers, and other non-digital content creators, they are able to access new audiences and drive sales using more traditional methods. In this article, we will look into the pros […]

How Technology is Blurring The Line Between Online and Offline Shopping

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A Survey of Consumers Who Use Mobile Devices To Shop The boundaries between digital and offline shopping is becoming increasingly difficult to distinguish. Customers eagerly participate in both types of shopping experiences, sometimes at the same rate. However, It is the responsibility of retailers to cater to both physical and virtual demands from their customers. […]

24 Expert Predictions For Local Marketing

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Some industry experts around the world were asked what the year will hold for the location-based marketing, advertising and commerce space. 24 interesting predictions were received from a variety of experts representing different companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more, in a research carried out by Local Search Association. […]