What is Grown Brilliance?
Grown Brilliance is a fine jewellery brand that makes and sells lab-grown diamonds. Now, anybody who goes to the Grown Brilliance website or even their physical store will see a beautiful collection of jewellery such as rings, wedding bands, bracelets, necklaces, earrings, cufflinks, bangles, anklets, etc. These jewelleries come in different kinds of shapes and styles with different metals but one thing that they all have in common is that they also carry the lab grown diamonds that Grown Brilliance is known for.
Grown Brilliance first came into existence in 2021 and patronizing them is easy. Buyers can visit their website and select one of the pre-designed styles there. They can then pay and it will be shipped to them. If a buyer wants to design their own jewellery by themselves, they can do so and Grown Brilliance would now go ahead and produce their design and ship it to them. Of course, they have to pay as well.
Grown Brilliance also has physical stores in several cities in America which offer the same services.
Click Here To Visit Grown Brilliance
Who Owns Grown Brilliance?
The company was founded by Akshie Jhaveri in 2021 but all that didn’t happen by chance. Akshie’s father and grandfather were jewellers and she learnt a lot from them when she was young. When her father died, she took over from where he left off.
She later went to school (the Gemological Institute of America) to study jewellery designing and diamond grading. Akshie also worked for several jewellery brands before starting her own brand.
Akshie Jhaveri Shah is currently not the sole owner of Grown Brilliance, but she is one of the owners alongside several other individual investors in the brand. The company still remains in private hands and has not gone public yet.
Is Grown Brilliance Legit in 2025?
Grown Brilliance is 100% legit. The company is a properly registered company in the United States. They are not only present online but have several physical stores (the locations are provided below) where customers can walk into and make their purchases.
The brand also has high ratings (4.5) from the customers that have patronized them in the past. The customers are happy with the beauty of their designs, the quality of their diamonds (the shine, the cut, the clarity, how it sparkles), the fact that their jewellery isn’t pricey, etc.
Grown Brilliance has also won some industry accolades. In 2024, they were named the Best Lab-Grown Diamond Jewelry Brand 2024 at the North America Business Awards (presented by The New World Report).
Finally and even more importantly, buyers can be sure that when they purchase diamond jewellery from Grown Brilliance, they are getting the real things. Grown Brilliance diamonds are certified by the Gemological Institute of America (GIA) and International Gemological Institute (IGI).
Grown Brilliance Lab Grown Diamonds
Grown Brilliance Certifications
When we say that Grown Brilliance sells high quality jewels, there is evidence for saying so. The brand’s diamonds are certified by the Gemological Institute of America (GIA) and the International Gemological Institute (IGI) which means that they have performed quite well on the metrics utilized by the two institutions to grade the quality of gemstones such as diamonds. These metrics are color, clarity, cut, and carat weight.
How well do Grown Brilliance diamonds perform on these metrics? Well, let’s find out.
| Metric | Grades | Grown Brilliance diamonds performance |
| Cut | Ideal, excellent, Very good, good, fair, poor | Grown Brilliance diamonds are rated excellent and above. |
| Clarity | Flawless (FL), Internally flawless (IF), Very very slightly included 1&2, very slightly included 1&2, slightly included and included | The diamonds at Grown Brilliance are rated very slightly included 2 or higher meaning that they only have tiny imperfections which the ordinary eyes cannot see. |
| color | Colorless (D-F), near colorless (G-J), faint color (K-M), Very light or light color. | 95% of Grown Brilliance lab-grown diamonds are I+ (meaning near colorless). |
| carat | .25 carat, .50 carat, 1 carat, 1.50 carats, 2 carats, 3-4 carats, 5 carats. | Grown Brilliance offers diamond carats ranging from .5 carat to as high as 12 carats. So, it now depends on the customer and what they can afford. |
Lab created diamonds are graded on a scale ranging from Ideal to Poor. The following offers a breakdown of the different cut grades:
| Cut Grade | Description |
|---|---|
| Ideal | Exceptional sparkle and flawless symmetry, crafted to reflect virtually all incoming light. |
| Excellent | Well-cut diamonds with exceptional sparkle and even light patterns. |
| Very Good | Diamonds with great polish and brilliance, still considered highly symmetrical. |
| Good | These diamonds exhibit a fine sparkle and a reasonable degree of polish and symmetry to the naked eye. |
| Fair | Diamond cut with a low level of sparkle and polish, not always symmetrical. |
| Poor | Diamonds in this grade appear dim and asymmetrical, with uneven surface facets. |
The diamond color grading system categorizes diamonds on a scale ranging from D (colorless) to Z (light)
| Color Grade | Description |
|---|---|
| Colorless (D–F) | Extremely rare and valuable, these diamonds display almost no color. |
| Near Colorless (G–J) | These stones appear colorless face-up but might reveal trace amounts of color when viewed face-down against a white background. |
| Faint Color (K–M) | Diamonds in this category may exhibit a slight trace of color when viewed face-up. This is a perfect option for those who appreciate a touch of color and prioritize budget. |
| Very Light or Light Color | Depending on the color intensity, these diamonds often have a yellow or brown hue and are sometimes referred to as champagne or cognac diamonds. |
The diamond clarity grading system includes the following ratings:
| Clarity Grade | Description |
|---|---|
| Flawless (FL) | No imperfections or inclusions visible on the diamond’s surface. These are the rarest and most valuable stones. |
| Internally Flawless (IF) | No visible imperfections on the surface, though very minor inclusions might be present under magnification. |
| Very Slightly Included 1 & 2 (VVS1 & VVS2) | No visible inclusions to the untrained eye. Minor inclusions may be detectable under magnification. |
| Very Slightly Included 1 & 2 (VS1 & VS2) | Tiny imperfections or inclusions may be visible under close inspection with a loupe. |
| Slightly Included 1, 2 & 3 (SI1, SI2 & SI3) | Inclusions become more noticeable, even to the untrained eye. |
| Included 1, 2 & 3 (I1, I2 & I3) | Imperfections and inclusions are clearly visible. |
How Reputable is Grown Brilliance?
Although the company have only been in business for about four years, Grown Brilliance has become well known for producing and selling quality yet affordable diamond jewellery. Previously, when people hear the word diamonds, they think movie stars, celebrities, and wealthy people. But now, thanks to brands like Grown Brilliance, you don’t have to break the bank to get a piece for either yourself or your loved ones.
Many past customers of Grown Brilliance have gushed about the quality of their diamonds (in terms of cut, clarity etc.), the beautiful designs of their jewelry, how large the stones are, etc. No wonder they have a solid 4.4 star rating from over 620 reviews on Trustpilot
Of course, as already pointed out above, Grown Brilliance diamonds are certified by the Gemological Institute of America and the International Gemological Institute which is a pointer to their high-level quality.
Away from their core area of focus, Grown Brilliance is an eco-conscious brand. Their packaging can be recycled. They also use recycled gold in their jewellery, all a part of their contribution to ensuring the protection of mother earth.
The brand’s efforts have not gone unnoticed. They have been recognised by the likes of Forbes for their efforts on sustainability and transparency.
Grown Brilliance Review
- Quality - 9.6/109.6/10
- Customer Support - 9.4/109.4/10
- Price - 9.2/109.2/10
Grown Brilliance Review Summary
Beyond the quality diamonds they sell, Grown Brilliance also offers good customer service. Aside from the free shipping and free returns they offer, they make it easy for customers who wish to design their own customized jewellery to do so. They then go on to produce what the customer has designed and send it to them.
If you are still undecided, it will interest you to know the following about Grown Brilliance:
- Their products have very competitive prices
- Decades of industry leadership and positive media coverage.
- BBB Rating & Accreditation.
- Free FedEx 2Day shipping within the U.S
- Diamonds certified by both IGI and GIA for authenticity and quality.
- Lifetime Warranty
- 45-day return period
Pros
- Products are Lab-grown, not extracted.
- Ethically and sustainably created
- Flexible payment options
- Transparent, ethical sourcing and a carbon-neutral supply chain.
Cons
- International shipping is unavailable
Are Grown Brilliance Diamonds Real?
In a nutshell, the answer is yes because lab-grown diamonds are the same as natural diamonds in all the areas that matter. As we have stated above, Grown Brilliance deals on lab-grown diamonds and not naturally occurring diamonds. They produce their diamonds in the lab and don’t mine it from the deep bowels of the earth.
However, save for the difference in origin, lab-grown diamonds and naturally occurring diamonds are basically the same in terms of physical, chemical and optical properties. Lab-grown diamonds have the same level of sparkle and shine as natural diamonds and are also quite as hard. That is why certification bodies like the IGI and GIA grade lab grown diamonds as well.
Grown Brilliance Locations
579 5th Avenue, 3rd Floor New York.
160 N Gulph Rd. Suite 1205A King of Prussia, Pennsylvania.
3003 M Street NW Washington, D.C.
7986L Tysons Corner Center Tysons, Virginia
6000 Glades Rd. Suite 1154 Boca Raton, Florida
4054 The Strand W Columbus Ohio
12 E Cedar Street, Chicago, Illinois.
5 Woodfield Mall Space E134B Schaumburg, Illinois.
500 Baybrook Mall Suite 1155 Friendswood, Texas.
1201 Lake Woodlands Dr Suite 2060 The Woodlands, Texas.
5085 Westheimer Rd. Suite B2795 Houston.
3699 McKinney Ave Suite 570 Dallas.
2601 Preston Rd Suite #1053 Frisco, Texas
8483 Melrose Place Los Angeles.
Where does Grown Brilliance ship from?
Grown Brilliance ships jewelry to their customers from the many stores and distribution facilities they have in the United States. That shipping marks the end of a long journey for their jewelry.
Although designing takes place in the U.S., Grown Brilliance diamonds are actually made in India. They are then sent back to America from where they are shipped to customers (this is mostly for American customers. The brand also ships internationally, and it is quite likely that the orders of international customers don’t get sent back to the U.S. first).
Is Grown Brilliance a Good Company?
The answer is yes on several metrics. For one, they sell high-quality diamonds (certified by the GIA and IGI) which are as shiny and sparkly as natural diamonds. They also have good customer service; offering free shipping and return shipping as well as offering refunds to customers that may not be satisfied with what was delivered to them.
Grown Brilliance as a company is not only concerned with profits. They also care about protecting the earth and as such use packaging made of biodegradable materials. They also use recycled gold in their designs as well.
Grown Brilliance Customer Service
Customers can contact Grown Brilliance by calling the phone number – 877-476-9627. The company also has a live chat tab as well as an email tab on their website which customers can use to get in touch with them any time.
The Grown Brilliance customer service team are helpful; assisting customers sort out any issues with their orders. Even before that, Grown Brilliance also has a team in place to help customers who want to design their own jewellery. When the customer’s vision or idea has been brought to life, the company now goes ahead to make it and send it to them.
Grown Brilliance Return Policy
Grown Brilliance has a 30-day return policy and they start counting the 30 days from the day the item ships and not the day the customer receives it. Therefore, if you purchase jewelry from Grown Brilliance, make sure to inspect it once it gets to you.
If you aren’t happy with what you are seeing, contact the company immediately to get authorization to return. Grown Brilliance will pay for return shipping. Refunds are only available for pre-designed styles and design your ring styles. If your order is a truly custom order or other special order, what you will be getting is store credit.
Is Grown Brilliance a Legit Company to Order From?
There is no brand or company out there that doesn’t have a handful of negative reviews. Therefore, it is possible to find some customers that are not 100% satisfied with their Grown Brilliance experience. However one thing that is not in doubt is that Grown Brilliance is a legitimate company. They don’t take customers’ money and just disappear.
Click Here To Visit Grown Brilliance
Helpful Resources