Street Fight – Retailers Shift Focus to Offline Affiliate Marketing (by Wanderful Media’s Grace Chan)

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases. The industry, with several new advances, is closing the gap to making that situation a reality.


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