banner-leadership

Management

Ben Smith
BEN T. SMITH, IV
Chief Executive Officer

 

A veteran Silicon Valley entrepreneur, Ben was appointed CEO of Wanderful Media to spearhead the media industry’s major effort to extend its considerable national reach for retail advertisers to the digital realm. Under Ben’s leadership, Wanderful Media has expanded into one of the largest retail-focused mobile media companies – engaging 300MM (160MM US) consumers via shopping apps, mobile and regional networks. Wanderful Media owns and operates Find&Save, CoffeeTable, the Wanderful Mobile Network and the Wanderful Regional Network.

Prior to Wanderful Media, Ben was the president of Reply! Media after selling a profitable MerchantCircle to Reply! for a significant return in 2011. Ben was co-founder and CEO of MerchantCircle, where he built the largest network of local businesses on the web and one of the fastest growing local advertising networks.

Ben was the SVP of Corporate Development at Borland through four acquisitions, and was the CEO of the $75MM CodeGear (originally a division of Borland), for which he led the separation and startup.

Ben was also the chairman and CEO at Spoke.com where he remains on the board of directors. Before Spoke, Ben served the White House as the Senior Advisor for Strategy and Planning, to the Secretary of Transportation for the period of creating the Transportation Security Administration after 9-11.

Early career experience includes employment as an engineer at IBM. Ben then worked in management consulting at Ernst & Young before moving to A.T. Kearney, where he helped lead their Technology practice, as well as their Venture Investment Group alongside EDS. He became one of the youngest partners in the history of the firm and was selected as one of the 25 most influential consultants in the world in 2002.

Ben serves on numerous boards of technology and digital ventures in Silicon Valley, including mobile companies such as Glu Mobile.

Ben is also a venture partner at Accelerator Ventures. As a venture partner, and through other investments, Ben has been involved in more than 40 venture investments.

Ben holds a BS in Mechanical Engineering from the University of California, Davis and an MBA from Carnegie Mellon University’s Tepper School of Business.

Blog: http://btsiv.com
Twitter: @bentsmithfour


Doug Kilponen
DOUG KILPONEN
Chief Operating Officer

 

Doug Kilponen joined Wanderful Media as chief operating officer (COO) in May, 2012.

He previously served as executive vice president of Business Development for Reply! following its purchase of MerchantCircle, where Doug was senior vice president. A founding executive team member of MerchantCircle, Doug held roles in product management, customer acquisition, and business development.

Prior to MerchantCircle, Doug was director of Product Management at Digital Impact (now AcxiomDigital.) Doug also served as eCommerce product manager at RealNetworks and spent four years with A.T. Kearney, a management consultancy, in San Francisco. He began his career at J. Walter Thompson.

Doug holds a B.A. from Northwestern University and an MBA from the J. L. Kellogg Graduate School of Management.


STEVE TREFETHEN
STEVE TREFETHEN
Chief Technology Officer

 

Steve comes to Wanderful Media after spending a month deciding between his options at numerous internet giants before reaching out to us.

He previously held roles as Vice President of Technology at Reply! and as senior member of technical staff at MerchantCircle.

Steve also served in senior engineering roles at Borland, CodeGear, Microsoft and Falafel Software.

Steve holds a B.A. in Computer Science from the University of Maine.


Tom Kersten
TOM KERSTEN
Chief Revenue Officer

 

Tom is an experienced sales leader in the digital advertising industry where he has spent more than 20 years in high profile sales and advertising roles. As CRO of Wanderful Media, Tom leads the company’s revenue generation processes and aligns all future revenue-related functions.

Prior to joining Wanderful Media, he was vice president of media and advertising sales for MyBuys, responsible for building and developing its media and advertising division.

Tom spent more than 12 years at Microsoft within its advertising sales division, where he was instrumental in signing the first digital advertising deals with Target, Best Buy, Kohls and Circuit City, among others. As Microsoft’s global director for retail, Kersten was responsible for setting sales strategy and execution for the retail industry. He led Microsoft’s digital circular efforts, focused on offer distribution for the largest retail brands.

Tom sits on the board of directors for leading social commerce company, 8thBridge, which was acquired by Fluid.

Tom holds a B.S. degree from Portland State University and an Executive Education certificate in Digital Marketing from Harvard Business School.


Mark Menell
MARK MENELL
SVP, Business Development

 

Mark Menell joined Wanderful Media as SVP of Business Development in 2013 to help lead its efforts to grow and serve the audiences of 12 major media companies with local discovery shopping solutions across the web, social, tablets and mobile.

Previously, Mark was the COO & CFO of ShopRunner. Mark was also an early investor and board member of GSI Commerce (ShopRunner’s predecessor), where he sat on the board from 2000 until its acquisition by eBay in 2011.

Mark was a Venture Partner at Maveron from 2010–2012, where he focused on early stage investments in web enabled consumer companies. Maveron is a leading venture capital firm founded by Dan Levitan and Howard Schultz (Starbucks Founder and CEO).

Before joining Maveron, Mark was one of the founding partners at Rustic Canyon Partners, where he worked from 2000 until 2010. At the firm his primary areas of investment were consumer internet, ecommerce, gaming and digital media. At Rustic Canyon, Mark led numerous investments including GSI Commerce, MerchantCircle, and Good Technology. Mark currently serves on the board of RockYou, a leading digital media and social games company. He also previously sat on the board of Marc Ecko Enterprises.

Prior to founding Rustic Canyon, Mark was an investment banker at Morgan Stanley & Co. Inc., most recently as principal and co-head of Morgan Stanley’s Technology Mergers and Acquisitions Group, based in Menlo Park, CA. During Mark’s tenure, Morgan Stanley was recognized as the leading technology M&A advisor for three consecutive years, and Mark was responsible for advising on more than 50 completed transactions valued in excess of $150 billion involving clients such as Excite@Home, Hewlett-Packard, Microsoft, Netscape, and VeriSign. Prior to that, Mark was part of Morgan Stanley’s media and telecommunications M&A practice in New York, advising clients such as AT&T, Softbank and Time Warner. Prior to that, he was an investment banker at Salomon Brothers.

Mark received an M.B.A. and a B.S., magna cum laude, in Finance from the Wharton School of Business. Mark also received a B.A., magna cum laude, in Economics from the University of Pennsylvania.


Grace Chan
GRACE CHAN
Vice President of Product Management

 

Grace Chan, Wanderful Media’s vice president, Product Management, joined the company in May 2012.

Previously, she was director of Merchant Monetization at MerchantCircle (acquired by Reply!), responsible for all activities related to merchant revenue growth including direct sales, ecommerce and paid product launches.

Prior to MerchantCircle, Grace was sr. manager, Channel Strategy and Product Marketing at Yahoo! where she was responsible for creating and managing business opportunities and strategies for the HotJobs SMB channel.

Grace’s professional experience also includes eight years at Intel in various positions including program manager for Test Equipment Development, design lead for Xeon Processor, and product marketing manager for Intel Flash Products on Mobile Platforms. While at Intel, Grace released the first multi-chip-module Xeon design to market and launched the Intel® Turbo Memory product line, and developed global marketing plans for the company’s first mobile Internet devices.

Grace holds B.S. and M.S. degrees in Chemical Engineering from UCLA. She also completed the Executive MBA Program at Santa Clara University in 2005.


Ryan Loh
RYAN LOH
General Counsel

 

Ryan Loh joined Wanderful Media in early 2012 to lead the company’s legal operations and various strategic initiatives.

Before joining Wanderful Media Ryan held business development and legal roles at SMB publishing platform MerchantCircle and played a central role in its acquisition for $60MM by Reply.com in June 2011. Following the acquisition Ryan led the legal operations of the combined entity.

Ryan previously practiced law at Gunderson Deter, a Silicon Valley law firm specializing in representing growth companies and venture investors, and Calvo & Clark, a boutique firm representing litigation and business clients in the United States and Pacific Rim.