Huffington Post – 6 Ways to Drive Nearby Shoppers Into Your Storefront (by Wanderful Media’s Grace Chan)

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of advertisements were all one-way, meaning store owners were not expecting or providing the means for customers to respond.

Today’s marketplace is a very different place thanks to the use of social media and Internet-capable cell phones. In order to stand out amongst their competitors, , businesses must learn to adapt to bi-directional marketing media, which allow people to provide feedback  and engage in dialogue with store owners.

Contrary to popular belief, these types of advertising strategies are not just for ecommerce businesses,  brick and mortar business owners can also utilize  these strategies to  foot traffic to their stores.

Below are six strategies that can be used to drive customers to your storefront. The idea behind these strategies is to grab the attention of consumers who are shopping in areas near your store location and get them to come check out what you have to offer.

 

1. Leverage Mobile

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(Photo via Ababsolutum, iStock Photo)

Practically everyone has their phone handy, wherever they go. Studies show 83% of consumers use their mobile phones while running errands, including shopping.

This makes mobile marketing an important part of any business’ advertising campaign. If you strategize appropriately, you can use mobile marketing to help grab the attention of customers who are shopping nearby.

 

2. Not just a website, a mobile-ready website

Tablet PC and Smart Phone

(Photo via monicaodo, iStock Photo)

Only six percent of SMBs have mobile sites, and 45 percent don’t have a site at all, according to a Hibu study. Having a mobile website is important for physical store owners, especially if they want to attract consumers who are near their stores.

Among other things, your mobile website provides an easy navigation for consumers to check your store hours and any sales that may be running, while they’re out and about.

A mobile website can either be a standalone website optimized for mobile experience or a responsive design which adjusts its layout based on the user interface.  When consumers  are accessing your site from their mobile devices, they will for sure be able to obtain information in the easier fashion.

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