The holidays are here, which means the shopping season is in full gear and millennials already have a head start.
According to the National Retail Federation, nearly 65 percent of older millennials, age 25-34, are already making a dent in their shopping lists and more than 50 percent agree that retailers’ deals have been excellent so far.
“Millennials are already looking forward to shopping over Thanksgiving weekend in stores and online more than the average adult surveyed,” said Kathy Allen, spokesperson for the organization. According to its research, it expects far more millennials shopping than the other generations — particularly because of their preference for deals.
A whopping 80 percent of millennial shoppers said they are interested in mobile app notifications on holiday sales, according to mobile media company Wanderful Media. But that’s not to say they are opposed to the old-fashioned way of saving. In fact, 18- to 34-year-olds are using traditional paper coupons — or coupons printed from websites or emails — more than twice as much as any other method, according to CreditCards.com.