The second annual Kochava Mobile Summit was held February 11-12th in the picturesque town of Sandpoint, Idaho. The invite-only event provided exclusive access to the best in mobile industry insight, intelligence, and predictions.
Attendees had the opportunity to hear what savvy buyers are doing in their mobile ad efforts and network with other advertisers, publishers, and ad networks.
Some of the headliners included Rami Richards from Pandora, Priceline Director of Product Scott Lake, and Zappos Head of Mobile Marketing Kedar Deshpande.
Charles Manning, CEO of Kochava kicked off the event by welcoming attendees and introducing Robert Griffin, EVP Global Head of Digital at Havas Media Group.
Griffin provided the keynote address on the topic of marketing to the connected consumer. He emphasized the need for brands and agencies to deliver a seamless experience accessible on any device, at any time.
He closed out his keynote by saying, “If it doesn’t work on mobile don’t do it. Mobile first isn’t enough. Think mobile only.”
Griffin also moderated the event’s super publisher panel session, “How Facebook, Twitter, Yahoo!, Pandora and other leading publishers are shaping the future of Mobile Advertising.”
As the industry’s top publishers, these panelists shared their experience and best practices for driving innovation in buying approaches, measurement, targeting, retargeting, and engagement for mobile audiences.
The remainder of the day was filled with discussions around leveraging YouTube traffic for maximum results, international growth, transition from display to mobile, user acquisition case studies and the rapidly evolving mobile landscape.
After the day one sessions, Kochava hosted a cocktail party at Pend d’Oreille Winery, followed by waterfront dining at Forty-One South.
Charles Manning kicked off day two of the event and introduced Bryan Buskas, SVP Sales & Performance Advertising at AdColony. Buskas talked about harnessing the power of video for user acquisition and retention strategies. He said the optimal length for video ads is 20-30 seconds.
Buskas also discussed the best practices for leveraging video ads in combination with great analytics for maximum results. He believes advertisers will spend 15-30% of their budget on video and 10-20% on re-engagement in 2015.
The remainder of day two was filled with discussions around location-based marketing, understanding app store optimization, delivering excellence via architecture, the role of configurable attribution and the Kochava State of the Union and new product revealing.
After the day two sessions, Kochava hosted a dinner at Trinity at City Beach. Following dinner, Kochava and Pandora sponsored a concert with The Pimps of Joytime performing at The Hive in downtown Sandpoint.
The second annual Kochava Mobile Summit was worth every penny! It proved to be another great year of industry leaders gathering in Sandpoint, Idaho to share ideas and create opportunities.
The unique combination of participants, sponsors, great speakers and networking events made for an unforgettable conference. We are already counting down the days to the third annual event.