it's a Wanderful blog | Company blog for Wanderful Media
Retailers Shift Focus to Offline Affiliate Marketing

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases. The industry, with several new... more
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Wanderful Guest Speaker: Mary Lou Song

Wanderful Guest Speaker: Mary Lou Song

Wanderful Media had the pleasure of welcoming guest speaker Mary Lou Song at our Los Gatos office last week. Mary Lou is a Silicon Valley entrepreneur, product strategist and community developer (and self-proclaimed “Start-Up Addict”). Mary Lou started her entrepreneurial adventure after realizing the corporate PR scene wasn’t for her. She knew she needed a career... more
Taste of Chico 2014: Helping Chico find local deals, one app at a time

Taste of Chico 2014: Helping Chico find local deals, one app at a time

  Every year, Chico’s finest local and regional restaurants, breweries, wineries gather in downtown Chico to treat thousands of participants who live near and around Chico to its fantastic fare. Held this year on September 14th, those that attended not only were treated to great food and beverages but live music and great art. For... more
Meet Wanderful Incubator’s Soul id

Meet Wanderful Incubator’s Soul id

Since moving to our Chico office from the airport to downtown last year, we have continued to hire Chico State students and alumni, as well as launched an incubator program. A business Incubator program by definition is an organization designed to help the growth and success of entrepreneurial companies through support, mentorship, services, physical space and more.... more
How To Work With -- Not For -- Investors

How To Work With — Not For — Investors

Getting investors on your side doesn’t end with the actual investment. In fact, that’s just the beginning of a complex and often frustrating relationship for business owners. It’s a subject that I think about several times a day – how do you deal with investors? It’s their money on the line and they clearly want... more
6 Ways to Drive Nearby Shoppers Into Your Storefront

6 Ways to Drive Nearby Shoppers Into Your Storefront

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of advertisements were all one-way, meaning store owners were not expecting or providing the means for customers to respond. Today’s marketplace is a very different place... more
Wanderful Guest Speaker: Karl Jacob

Wanderful Guest Speaker: Karl Jacob

Karl Jacob is a veteran entrepreneur to the start-up community, and has been an unstoppable force when it comes to building successful, dynamic companies. He has advised and consulted for dozens of corporations over the last 14 years, but his entrepreneurial spirit has always brought him back to the rocky shores of start-up land. Wanderful... more
#SFSW14 Panel Recap: Using Mobile to Connect Content and Commerce

#SFSW14 Panel Recap: Using Mobile to Connect Content and Commerce

The annual Street Fight West Summit Conference was held on Tuesday, attracting the “who’s who” of the tech world, including many local entrepreneurs, CEOs and business leaders. Some of the headliners included Ted Zagat from Facebook, Gannett exec David Payne, and Fitmob CEO Raj Kapoor. The theme of the show and was the future of local... more
Wanderful Team Gives Find&Save iPhone app a Facelift

Wanderful Team Gives Find&Save iPhone app a Facelift

The Wanderful Media team has been hard at work on our latest update to our Find&Save iPhone application which we recently pushed to the App Store and is now available for download. We took a fresh approach to the app’s design focusing on improving user engagement and making finding local sales quick and easy. We’ve added a lot of... more
Seasoned Digital Ad Exec Joins Wanderful as CRO

Seasoned Digital Ad Exec Joins Wanderful as CRO

Today we announced the appointment of Tom Kersten as its chief revenue officer (CRO). Tom brings more than 20 years of high-profile sales and advertising experience to Wanderful Media, including 12 years at Microsoft Advertising. Tom will lead the company’s revenue generation processes and align all future revenue-related functions. Prior to Wanderful Media, he was vice president of media... more
A Wanderful Time to be Local for #LSA14

A Wanderful Time to be Local for #LSA14

The Hyatt Regency Resort & Spa in Huntington Beach California provided the ideal backdrop for this year’s premier local search event. The Orange County oasis is set along the Pacific Coast Highway and offers unobstructed views of the Pacific Ocean. Upon arrival, I was welcomed by the Spanish-inspired architecture and amazing weather, which set the... more
Funding News with a Find&Save Flashback

Funding News with a Find&Save Flashback

Yesterday’s announcement of Wanderful Media receiving $14.5 million brought the total funding from our media company investors to $50.5 million. This will be used to fuel growth and innovation for Find&Save. We also announced the launch of Find&Save for Android, which is now available in the Google Play store. It joined existing apps for iPad... more
Got a Store? You Need an App for That

Got a Store? You Need an App for That

In this competitive marketplace, an app needs to jump off the screen and capture the user’s attention to gain any recognition. This is especially true for shopping apps. Retailers that are not incorporated into broader shopping apps are like sailors without a ship. According to a recent Nielsen report, 65 percent of Americans now own smartphones,... more