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Wanderful Media CEO Ben T. Smith, IV discussed Find&Save during at BIA Kelsey’s Leading in Local show in San Francisco. Ben was interviewed on-stage by BIA’s Michael Boland during the session, “From National to Local – Winning Mobile/Local Strategies.”

In a BIA Kelsey blog post on the session, writer Jed Williams highlighted key points from the interview:

Smith’s vision for migrating retail print circulars to digital and creating a smarter shopping experience starts with a deeper understanding of “casual discovery shopping” (historically the print FSI model), then creating platform-specific experiences to match. iPad is a powerful play for Wanderful, with tablet users spending up to 15 times more time per session than PC users. “We want you to start in the stream of content and don’t stop streaming.” The more time on site, the more data Wanderful can collect, which leads to a more robust and personalized content experience.

In mobile, the experience is fundamentally different in order to leverage the platform’s distinct capabilities and use cases. It’s more about atomized content delivered when, where and how the user prefers as they’re making a buying decision. To help accomplish this, Wanderful is building out “point apps to solve a specific problem under a common brand.”