SMB
6 Ways to Drive Nearby Shoppers Into Your Storefront

6 Ways to Drive Nearby Shoppers Into Your Storefront

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of advertisements were all one-way, meaning store owners were not expecting or providing the means for customers to respond. Today’s marketplace is a very different place... more
Got a Store? You Need an App for That

Got a Store? You Need an App for That

In this competitive marketplace, an app needs to jump off the screen and capture the user’s attention to gain any recognition. This is especially true for shopping apps. Retailers that are not incorporated into broader shopping apps are like sailors without a ship. According to a recent Nielsen report, 65 percent of Americans now own smartphones,... more