Shopping Insights
Shopping Survey Reveals Increase in Mobile Shopping App Adoption

Shopping Survey Reveals Increase in Mobile Shopping App Adoption

We have released new insights on how shoppers research and plan for their holiday shopping, and in particular, the role that mobile devices play in that process. Key findings include: Mobile Shopping Apps Are Popular 40% of the holiday shoppers surveyed use mobile shopping apps. About 30% of the rest would consider using one this holiday... more
6 Ways to Drive Nearby Shoppers Into Your Storefront

6 Ways to Drive Nearby Shoppers Into Your Storefront

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of advertisements were all one-way, meaning store owners were not expecting or providing the means for customers to respond. Today’s marketplace is a very different place... more
Shopping Trends by the Season

Shopping Trends by the Season

Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers need to take timing into consideration in order to motivate consumers saturated in advertising messages at every turn. Consumer shopping behavior is influenced by many external factors, including the seasons and top holidays. From holiday... more
5 Reasons for Holiday Shopping in Stores

5 Reasons for Holiday Shopping in Stores

If your annual holiday shopping expedition entails sitting at a computer screen in a darkened room and dragging items to a shopping cart, you could be missing out on a truly rewarding and exciting experience. Yes, the prospect of fighting for a parking space and waiting in lines to pay for your treasures may lead... more
Black Friday Fun Plan

Black Friday Fun Plan

It’s the biggest shopping day of the year, filled with great bargains and deals. But for some, Black Friday can seem a bit overwhelming. Especially for the Black Friday novice, the early morning wake-up, the crowds and the competition make the shopping holiday a little too much to take for some. We at Find&Save 100... more
The History of Black Friday

The History of Black Friday

Discounts. Door buster deals. Early-bird sales. Black Friday is considered the single biggest shopping day of the year. While the name Black Friday may bring to mind the stock market crash or a citywide power outage, this unofficial U.S. holiday, which falls the day after Thanksgiving, has been traditionally the official kickoff to the holiday... more
Smart Holiday Spending: Empowering Shopping Through Internet Research

Smart Holiday Spending: Empowering Shopping Through Internet Research

Whether waiting for Black Friday or choosing to start now, the Internet is a key research tool to gaining insight about the products available at local brick-and-mortar retailers. Buyers can also find out which items are hot and which ones are not–important knowledge for those who may not have the time to stay hip to... more
Delving Into the Mind of a Black Friday Shopper

Delving Into the Mind of a Black Friday Shopper

The Black Friday shopper thrives on maximizing this day to find the best deals on the holiday season’s best products. Seemingly lost in the process is brand loyalty, as it is all about the product on sale that year, and at any store. Thanksgiving itself is evolving, as Black Friday sales continue to eat its... more
Black Friday Infographic: Night Owls vs. Early Birds

Black Friday Infographic: Night Owls vs. Early Birds

The 2013 Find&Save Black Friday Shopping Survey delved into the mind of a Black Friday shopper, including what drives them, how, when and why they shop, and their strategies for finding the best deals. The findings were released today in a press release and are available for review in a full stats report. As part of... more
Working Smart, Smart Devices and Now Smart Shopping

Working Smart, Smart Devices and Now Smart Shopping

By Wanderful Media’s Grace Chan If you love shopping or just like to save money (is there anyone walking this earth who doesn’t?) and you have an Internet-connected device in your pocket or purse (i.e., smartphone and/or tablet) then you are part of the smart shopping revolution. Information is power, and when it comes to... more
A Wanderful Open House

A Wanderful Open House

On Sunday, August 8th, Wanderful Media hosted an open house in conjunction with the annual downtown Chico event, A Taste of Chico. The open house featured a visit by Chico Mayor Scott Gruendl as well as an opportunity to meet key Wanderful Media executives, including CEO Ben T. Smith, IV. Wanderful Media worked with the... more