Mobile
Retailers Shift Focus to Offline Affiliate Marketing

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases. The industry, with several new advances, is closing the gap... more
4 Ways To Monetize Your Mobile App

4 Ways To Monetize Your Mobile App

  One of the leading problems that app publishers want to solve is how to make money from their apps. There are in fact several powerful ways to monetize your apps, even if they aren’t games. For example, publishers can consider implementing in-app ads, offering freemium products, enlisting their apps in affiliate & referral programs,... more
How we leveraged Branch Metrics to increase conversion for Find&Save

How we leveraged Branch Metrics to increase conversion for Find&Save

At Wanderful Media, we’re always looking for new ways to answer two recurring questions: How can we do a better job at 1) providing value to our users and 2) giving them reasons to keep using our Find&Save shopping app? A year ago, we were grappling to find a solution to give our users an... more
Shopping Survey Reveals Increase in Mobile Shopping App Adoption

Shopping Survey Reveals Increase in Mobile Shopping App Adoption

We have released new insights on how shoppers research and plan for their holiday shopping, and in particular, the role that mobile devices play in that process. Key findings include: Mobile Shopping Apps Are Popular 40% of the holiday shoppers surveyed use mobile shopping apps. About 30% of the rest would consider using one this holiday... more
6 Ways to Drive Nearby Shoppers Into Your Storefront

6 Ways to Drive Nearby Shoppers Into Your Storefront

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of advertisements were all one-way, meaning store owners were not expecting or providing the means for customers to respond. Today’s marketplace is a very different place... more
Got a Store? You Need an App for That

Got a Store? You Need an App for That

In this competitive marketplace, an app needs to jump off the screen and capture the user’s attention to gain any recognition. This is especially true for shopping apps. Retailers that are not incorporated into broader shopping apps are like sailors without a ship. According to a recent Nielsen report, 65 percent of Americans now own smartphones,... more
A Simple App Is a Successful App

A Simple App Is a Successful App

[This post originally appeared on Wired’s Innovation Insights] Consumers prefer apps that do one, maybe two things, very well. Clunky apps that try to be your virtual Swiss Army Knife typically fail to do anything exceptional, with each additional feature being another impossible frustration. An app should have one purpose, and be great at it. The... more
How to Optimize User Experience Across Multiple Devices

How to Optimize User Experience Across Multiple Devices

[This article originally appeared on Independent Retailer.] User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple... more
Mobile Technology: A Must for Business

Mobile Technology: A Must for Business

Excerpt from Independent Retailer magazine By Ben T. Smith, IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media surveyconducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants... more