Industry Observations
Why Human-Centered Design Matters

Why Human-Centered Design Matters

[Excerpt from Dave Thomsen’s post on Wired’s Innovation Insights] In 1894, W.K. Kellogg made a discovery that would forever change what we eat in the morning. Seeking a more digestible breakfast alternative to baked bread for his brother’s hospital patients, the bespectacled former broom salesman accidentally left a pot of boiled wheat out overnight. The... more
Shopping Trends by the Season

Shopping Trends by the Season

Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers need to take timing into consideration in order to motivate consumers saturated in advertising messages at every turn. Consumer shopping behavior is influenced by many external factors, including the seasons and top holidays. From holiday... more
Leading in Local with Find&Save

Leading in Local with Find&Save

Wanderful Media CEO Ben T. Smith, IV discussed Find&Save during at BIA Kelsey’s Leading in Local show in San Francisco. Ben was interviewed on-stage by BIA’s Michael Boland during the session, “From National to Local – Winning Mobile/Local Strategies.” In a BIA Kelsey blog post on the session, writer Jed Williams highlighted key points from the interview:... more
Black Friday Fun Plan

Black Friday Fun Plan

It’s the biggest shopping day of the year, filled with great bargains and deals. But for some, Black Friday can seem a bit overwhelming. Especially for the Black Friday novice, the early morning wake-up, the crowds and the competition make the shopping holiday a little too much to take for some. We at Find&Save 100... more
The History of Black Friday

The History of Black Friday

Discounts. Door buster deals. Early-bird sales. Black Friday is considered the single biggest shopping day of the year. While the name Black Friday may bring to mind the stock market crash or a citywide power outage, this unofficial U.S. holiday, which falls the day after Thanksgiving, has been traditionally the official kickoff to the holiday... more
Smart Holiday Spending: Empowering Shopping Through Internet Research

Smart Holiday Spending: Empowering Shopping Through Internet Research

Whether waiting for Black Friday or choosing to start now, the Internet is a key research tool to gaining insight about the products available at local brick-and-mortar retailers. Buyers can also find out which items are hot and which ones are not–important knowledge for those who may not have the time to stay hip to... more
Delving Into the Mind of a Black Friday Shopper

Delving Into the Mind of a Black Friday Shopper

The Black Friday shopper thrives on maximizing this day to find the best deals on the holiday season’s best products. Seemingly lost in the process is brand loyalty, as it is all about the product on sale that year, and at any store. Thanksgiving itself is evolving, as Black Friday sales continue to eat its... more
Working Smart, Smart Devices and Now Smart Shopping

Working Smart, Smart Devices and Now Smart Shopping

By Wanderful Media’s Grace Chan If you love shopping or just like to save money (is there anyone walking this earth who doesn’t?) and you have an Internet-connected device in your pocket or purse (i.e., smartphone and/or tablet) then you are part of the smart shopping revolution. Information is power, and when it comes to... more
A Wanderful Take on Place 2013

A Wanderful Take on Place 2013

Wanderful Media CEO Ben T. Smith, IV was among the speakers on the panel, “Microfencing: Targeting In-Aisle Shoppers,” during Place 2013: The Indoor Marketing Summit. The inaugural one-day event was held at the Palace Hotel in San Francisco, and brought together companies building the indoor marketing ecosystem including retailers, technology vendors, mobile developers, data providers,... more
How the Tablet Has Transformed the Retail Experience

How the Tablet Has Transformed the Retail Experience

Excerpt from The Huffington Post By Wanderful Media’s Ben T. Smith, IV and Grace Chan With 60% of North American online consumers expected to own a tablet by 2017, according to Forrester Research, it was inevitable that retailers would take advantage of the unique capabilities the tablet offers. Portability, touch computing and stunning visual design deliver... more
Mobile Technology: A Must for Business

Mobile Technology: A Must for Business

Excerpt from Independent Retailer magazine By Ben T. Smith, IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media surveyconducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants... more
Looking for a sale? There’s an app for that

Looking for a sale? There’s an app for that

It’s time to turn off the computer and head back to the mall. Online shopping has its benefits, but for sheer fun, nothing beats browsing through the merchandise in your favorite stores. And now merchants are using technology to reward you. New smartphone apps let you find the best coupons, sales, and discounts in your... more