Author Archive
Retailers Shift Focus to Offline Affiliate Marketing

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases. The industry, with several new advances, is closing the gap... more
4 Ways To Monetize Your Mobile App

4 Ways To Monetize Your Mobile App

  One of the leading problems that app publishers want to solve is how to make money from their apps. There are in fact several powerful ways to monetize your apps, even if they aren’t games. For example, publishers can consider implementing in-app ads, offering freemium products, enlisting their apps in affiliate & referral programs,... more
6 Ways to Drive Nearby Shoppers Into Your Storefront

6 Ways to Drive Nearby Shoppers Into Your Storefront

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of advertisements were all one-way, meaning store owners were not expecting or providing the means for customers to respond. Today’s marketplace is a very different place... more
Got a Store? You Need an App for That

Got a Store? You Need an App for That

In this competitive marketplace, an app needs to jump off the screen and capture the user’s attention to gain any recognition. This is especially true for shopping apps. Retailers that are not incorporated into broader shopping apps are like sailors without a ship. According to a recent Nielsen report, 65 percent of Americans now own smartphones,... more
5 Reasons for Holiday Shopping in Stores

5 Reasons for Holiday Shopping in Stores

If your annual holiday shopping expedition entails sitting at a computer screen in a darkened room and dragging items to a shopping cart, you could be missing out on a truly rewarding and exciting experience. Yes, the prospect of fighting for a parking space and waiting in lines to pay for your treasures may lead... more
Smart Holiday Spending: Empowering Shopping Through Internet Research

Smart Holiday Spending: Empowering Shopping Through Internet Research

Whether waiting for Black Friday or choosing to start now, the Internet is a key research tool to gaining insight about the products available at local brick-and-mortar retailers. Buyers can also find out which items are hot and which ones are not–important knowledge for those who may not have the time to stay hip to... more
Working Smart, Smart Devices and Now Smart Shopping

Working Smart, Smart Devices and Now Smart Shopping

By Wanderful Media’s Grace Chan If you love shopping or just like to save money (is there anyone walking this earth who doesn’t?) and you have an Internet-connected device in your pocket or purse (i.e., smartphone and/or tablet) then you are part of the smart shopping revolution. Information is power, and when it comes to... more