Author Archive
How To Work With -- Not For -- Investors

How To Work With — Not For — Investors

Getting investors on your side doesn’t end with the actual investment. In fact, that’s just the beginning of a complex and often frustrating relationship for business owners. It’s a subject that I think about several times a day – how do you deal with investors? It’s their money on the line and they clearly want... more
A Simple App Is a Successful App

A Simple App Is a Successful App

[This post originally appeared on Wired’s Innovation Insights] Consumers prefer apps that do one, maybe two things, very well. Clunky apps that try to be your virtual Swiss Army Knife typically fail to do anything exceptional, with each additional feature being another impossible frustration. An app should have one purpose, and be great at it. The... more
How to Acquire a Small Business (and Keep Employees Happy)

How to Acquire a Small Business (and Keep Employees Happy)

[Excerpt from Ben T Smith, IV’s post on Entrepreneur.com] There are many books that discuss the inner workings of big M&A deals but there are few that delve into the purchase of a small business — a move that requires a different strategy. Small companies are difficult to buy, but they can have tremendous benefits to the... more
How to Optimize User Experience Across Multiple Devices

How to Optimize User Experience Across Multiple Devices

[This article originally appeared on Independent Retailer.] User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple... more
Delving Into the Mind of a Black Friday Shopper

Delving Into the Mind of a Black Friday Shopper

The Black Friday shopper thrives on maximizing this day to find the best deals on the holiday season’s best products. Seemingly lost in the process is brand loyalty, as it is all about the product on sale that year, and at any store. Thanksgiving itself is evolving, as Black Friday sales continue to eat its... more
How the Tablet Has Transformed the Retail Experience

How the Tablet Has Transformed the Retail Experience

Excerpt from The Huffington Post By Wanderful Media’s Ben T. Smith, IV and Grace Chan With 60% of North American online consumers expected to own a tablet by 2017, according to Forrester Research, it was inevitable that retailers would take advantage of the unique capabilities the tablet offers. Portability, touch computing and stunning visual design deliver... more
Mobile Technology: A Must for Business

Mobile Technology: A Must for Business

Excerpt from Independent Retailer magazine By Ben T. Smith, IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media surveyconducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants... more
High-Touch Shopping: Brick & Mortars’ Invaluable Weapon

High-Touch Shopping: Brick & Mortars’ Invaluable Weapon

Excerpt from Independent Retailer magazine By Ben T. Smith IV, CEO of Wanderful Media Shopping is a social activity that, in its earlier incarnations, was a bartering interaction, where negotiation and fairness were expected when trading goods. Later, the fixed store became a meta-gathering place, and then malls provided additional amenities to augment the experience, including... more
Why Bricks-And-Mortars Will Live Forever

Why Bricks-And-Mortars Will Live Forever

Excerpt from a Ben T. Smith post on Silicon Angle One word: Apple. If there is any proof needed that brick and mortar retail is here to stay, one just needs to look at the Apple Retail Store. As Kim Bashkin of Business Insider highlighted in a recent post, “[the Apple Store] has been widely touted... more
Six Ways to Show Love to Your Employees

Six Ways to Show Love to Your Employees

By Ben T. Smith, IV From my years of experience managing people and teams, I’ve learned a simple but important lesson: when you show love to your employees, you get love back in return. It’s not the fact that they work harder. The real reason is that they’re happier and love coming to work –... more