it's a Wanderful blog | Company blog for Wanderful Media
Retailers Shift Focus to Offline Affiliate Marketing

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases. The industry, with several new... more
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4 Ways To Monetize Your Mobile App

4 Ways To Monetize Your Mobile App

  One of the leading problems that app publishers want to solve is how to make money from their apps. There are in fact several powerful ways to monetize your apps, even if they aren’t games. For example, publishers can consider implementing in-app ads, offering freemium products, enlisting their apps in affiliate & referral programs,... more
How we leveraged Branch Metrics to increase conversion for Find&Save

How we leveraged Branch Metrics to increase conversion for Find&Save

At Wanderful Media, we’re always looking for new ways to answer two recurring questions: How can we do a better job at 1) providing value to our users and 2) giving them reasons to keep using our Find&Save shopping app? A year ago, we were grappling to find a solution to give our users an... more
4 things I learned from Dennis Yu at the Growth Marketing Conference

4 things I learned from Dennis Yu at the Growth Marketing Conference

Last month this two-day conference brought together 500+ data-driven marketers, all craving to learn and network with top growth experts from around the globe. I was lucky enough to attend both jam-packed days, which consisted of expert growth strategy sessions, panel discussions, lightning growth hack-talks and hands-on workshops. During the first day we heard from... more
Adam Marchick on how to Inspire, Engage and Convert Mobile Users

Adam Marchick on how to Inspire, Engage and Convert Mobile Users

It was another fabulous Friday in the Wanderful office, as CEO & Co-Founder of Kahuna, Adam Marchick joined us for an afternoon chat. Adam is a South Bay native, born in Palo Alto and he attended Stanford for his undergrad in Computer Science, as well as for his MBA. He started coding at age 16,... more
Wanderful Guest Speaker: Andrew Gadson Shares 5 Lessons Learned as a Startup Entrepreneur

Wanderful Guest Speaker: Andrew Gadson Shares 5 Lessons Learned as a Startup Entrepreneur

It was a quiet evening in Chico, California. Students were in class, and the town was cooling down from a hot day. Downtown at the Wanderful Media office, you could hear the sounds of Andrew Gadson. HeartThis Co-Founder and CEO Andrew Gadson joined us in our Chico office as part of the Wanderful Media Speaker... more
Wanderful Media adds more cash back features to Find&Save

Wanderful Media adds more cash back features to Find&Save

The Wanderful Media team has been busy with the cash dash feature in the Find&Save app. Today, we announced three new cash back options to expand on the extremely popular feature.  Since first launching the cash back feature in November 2014, user retention has tripled – shoppers are sticking with the app and using it... more
Wanderful Guest Speaker: Chris Mancini

Wanderful Guest Speaker: Chris Mancini

As part of the Wanderful Speaker Series, Chris Mancini spoke at our office to share insights from his 14+ years of experience as an executive for online businesses. He currently serves as a Senior Vice President and General manager at IAC/InterActiveCorp. Chris described transitioning from starting out as a pharmacist, and moving over to business... more
Find&Save at Chico's Thursday Night Market

Find&Save at Chico’s Thursday Night Market

The Chico Certified Farmer’s Thursday Night Market brings fresh quality locally grown food and handmade artisan products since 1980.  While walking around the streets of downtown, you can find a wonderful selection of fresh picked fruit, vegetables, honey, flowers and local products. The market is also one of the top social gatherings in Chico. One... more
What a Wanderful Experience: Kochava Mobile Summit 2015

What a Wanderful Experience: Kochava Mobile Summit 2015

The second annual Kochava Mobile Summit was held February 11-12th in the picturesque town of Sandpoint, Idaho. The invite-only event provided exclusive access to the best in mobile industry insight, intelligence, and predictions. Attendees had the opportunity to hear what savvy buyers are doing in their mobile ad efforts and network with other advertisers, publishers,... more
Wanderful Guest Speaker: Jim Fowler

Wanderful Guest Speaker: Jim Fowler

  Owler Founder and CEO Jim Fowler shared his wonderful insight and lessons of entrepreneurship to Wanderful Media employees and invited guests from around the Chico Community. His experience includes being co-founder of Jigsaw, which was sold to Salesforce.com for approximately $142 million in cash, plus a performance-based earn out up to 10% of the... more
Shopping Survey Reveals Increase in Mobile Shopping App Adoption

Shopping Survey Reveals Increase in Mobile Shopping App Adoption

We have released new insights on how shoppers research and plan for their holiday shopping, and in particular, the role that mobile devices play in that process. Key findings include: Mobile Shopping Apps Are Popular 40% of the holiday shoppers surveyed use mobile shopping apps. About 30% of the rest would consider using one this holiday... more
Wanderful Media and Chico State. Chico State and Wanderful Media.

Wanderful Media and Chico State. Chico State and Wanderful Media.

As I wrote back in September, one of the main reasons from moving from our old location to our current location in Downtown Chico was to be near the Chico State campus continuing the long tradition of working with Chico State and its students. As a company, Wanderful Media has made a commitment to search... more