Chico Enterprise-Record – Technology company launched in Chico is expanding

CHICO — A technology company focusing on digital retail advertising that's been in Chico for years, is looking forward to a fresh beginning and will be moving downtown into a remodeled building next ... more

Biz Report: Survey – Shoppers buying in-store after seeing online promo

A new report may change how retailers look at online advertising. From Wanderful Media, the study suggests that most online ads and content are actually sending shoppers into stores rather than ... more – Online Vs. In-Store Shopping Trends: What Drives Consumer Choice

The online and in-store shopping worlds are increasingly merging together, but there are still some key differences driving consumers online or offline. A new study by Wanderful outlines these ... more

Marketing Charts – Customer Experience Better In-Store Than Online, Say Mobile-Toting Shoppers

In-store shopping beats the e-commerce experience across numerous customer service and relationship measures, while online shopping wins for research and pricing, according to the results of a survey ... more

Brafton – Mobile Shoppers Won’t Forego Face-to-Face Time With Products

With the pinnacle of the holiday season just around the corner, brands must make their last minute campaigns convey urgency. However, with fewer days to mull over potential ideas, marketers should ... more

Cloud Computing Today – Survey Reveals Sequence Of Online Research That Drives Retail Shopping

A recent survey from Wanderful Media and Dimensional Research quantifies how consumer shopping experiences are increasingly driven by online experiences. Data about the effect of online shopping ... more

Business News Daily – Technology Blurs Border Between Online and In-Store Shopping

The line between online and in-store shopping has been blurry for a long time, but mobile devices have altered consumer shopping so much that the line has turned into a smudge. The vast majority of ... more

Marketing Land – Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion

Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platformWanderful Media released findings from a shopping ... more

Upstart Business Journal – How to get shoppers to leave the living room

Wanderful Media has some advice for retailers who want to get shoppers into the store versus online: If you court them online first with coupons, promotions and advertising, they will come. That’s ... more